I had a Dog called Annie.

The craziest dog you would ever meet.

When my beloved dog Annie passed away from cancer, the void she left was overwhelming, especially for my wife who was devastated.

In my quest to find a gift that could truly honor the deep bond they shared, I came up empty. As a jeweler and engraver, I decided to pour my heart into crafting a custom dog-engraved necklace.

The look of pure love and joy on my wife’s face was priceless. She encouraged me to make this special gift available to others as she thinks every pet owner should be able to experience and feel what she did when she received her necklace.

This experience ignited a passion in me to help others find comfort and connection through personalized keepsakes that cherish and celebrate their own cherished pets.

We are now proudly about to reach 150,000 customers. We can not wait to see what the future holds!!!